Marketing Specialist

Innovative. Collaborative. Strategic

Leading PR and Event initiatives. Drives brand presence and sustains impactful communications

Media professional with expertise in managing digital and traditional media campaigns and adept at developing and implementing successful media strategies. With over 4 years of experience in the field, I've developed a strong analytical mindset, coupled with creativity and a passion for achieving tangible results.

EXPERTISE

ADOBE CREATIVE CLOUD

Experienced in Adobe Creative Cloud, skilled in Illustrator, InDesign, Premiere, and Photoshop. Capable of creating compelling graphics, videos, and designs that elevate brand identity and drive marketing success.

PHOTO/VIDEO PRODUCTION

Proficient in photo and video production, including shooting, editing, and post-production. Skilled in creating visually compelling content for marketing and storytelling, enhancing brand identity and engagement across digital platforms.

BRANDING               

Developed marketing strategies and creative branding for 6 clients. Managed social media growth organically, conducted market research, and implemented new strategies to boost engagement by 95% and referral traffic by over 100%.

SOCIAL MEDIA MANAGEMENT

Curated content, wrote copy, and scheduled social media posts for 2 clients. Increased website sessions by 32,000/month, social media referrals by 450, and Instagram followers by 161%. Developed client contracts, reports, and analytics.

EMAIL MARKETING

Identified client needs, generating 3,000+ website referrals from social platforms. Spearheaded monthly newsletter campaigns with a 30% click rate. Created targeted campaigns, compelling content, and analyzed performance metrics to optimize strategies.

BILINGUAL 

Fluent in Spanish and English, adept at seamless communication and cultural understanding. Skilled in translating and interpreting, enhancing client relations, and facilitating effective cross-cultural collaborations and communications.

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EDUCATION

Black Hills State University

BS - Mass Communications

Specialized in Public Relations with minors in Marketing & Sociology

Black Hills State University

Social Media Certificate

Certified in social media: expertise in strategy, content creation, and analytics.

Black Hills State University

Journalism Certificate

Certified in journalism: skilled in reporting, writing, and media ethics.